Driven by innovation and curiosity, Khaled and Aya established e3 with the belief that everyone deserves access to unique, tailor-made experiences. This dynamic duo is serious about bringing change to the leisure industry in Jordan. They have a deep knowledge of Arab and international culture and an understanding of its people; they are the ‘personal touch’ that makes each experience meaningful and memorable.
When it comes to event management, brand strategy, and public relations, Khaled is on top of his game. Capitalizing on his natural people skills and genuine passion for entertaining the masses, he pursued a 14-year career which saw him conceptualize and run high-profile concerts, sports events, awards ceremonies, talent shows, book fairs and more – he even had a hand in the rise of Saudi Arabia’s music and entertainment scene! Khaled lives by the quote: “Some people look for a beautiful place; others make a place beautiful.”
A lawyer by trade and a lifestyle goddess by nature, Aya is all about empowering women and bringing joy to people’s lives. When she’s not busy fighting the good fight in court, this busy bee likes to keep her calendar full by working on freelance lifestyle projects, running her company, and sharing mesmerising travel destinations, lifestyle tips and fashion trends with her 34K+ Instagram followers. Thanks to her bubbly and creative personality, Aya is the go-to girl for “what’s on” in Amman, gift ideas and much more. She says life is better when love is shared, kindness is offered and positivity is manifested.